about

Our Business Model

Our business model is centered on creating long-term value for all stakeholders by focusing on innovation, sustainability, and operational excellence. We prioritize customer satisfaction through high-quality products and services, ensuring their needs are met while driving growth and market leadership. We foster strong relationships with employees by promoting a culture of collaboration, development, and well-being.

We engage with suppliers and partners to drive mutual success, maintain ethical practices, and uphold environmental responsibility. Our commitment to shareholders is demonstrated through consistent financial performance, transparent governance, and strategic investments. We are dedicated to positively impacting the communities in which we operate, contributing to social and environmental sustainability, adhering to related regulations and aligning with global best practices.

Financial Strength

  • Backed by a leading regional telecom group
  • Consistent financial growth and stability
  • Strategic investor in new ventures

Operational Strength

  • leted the Leader in digital services offerings
  • Early Adopter of advanced technologies for operational efficiency
  • Early Adopter of advanced technologies for operational efficiency

Human Capital Strength

  • Culture of innovation and inclusion
  • Attraction and retention of top industry talent
  • Attraction and retention of top industry talent

Innovation Strength

  • Leader in deploying next-generation technologies
  • Driver of digital transformation with bold initiatives
  • Global collaborations to foster innovation

Strategic Framework

and Corporate KPIs

After a successful completion of its LEAD strategy, stc Kuwait developed its new r.e.a.c.h strategy, focused on quality growth

Reach .Reach . Reach .Reach . Reach .Reach . Reach .Reach .

R

Reignite consumer portfolio

Objectives

  • Grow and safeguard B2C core telco business via optimal market positioning and targeting right customer segments.
  • Continue diversification beyond the core telco business by further expanding into adjacencies and non-core.
  • Enhance B2C commercial engine by leading in digital journeys and streamlining GTM.

KPIs

  • Increase revenue from adjacent services.
  • Expand services to underserved segments.
  • Enhance customer digital journey.
E

Expand enterprise growth

Objectives

  • Grow and maintain B2B core telco business while seizing new wholesale growth opportunities and fostering internal synergies.
  • Expand the B2B ICT portfolio via new offerings and in-house capabilities.
  • EStrengthen the B2B commercial engine by revamping GTM with a segmentation approach.

KPIs

  • Expand wholesale business into regional markets.
  • Introduce new ICT use cases.
A

Advance market evolution

Objectives

  • Establish future-ready capabilities and enhance competitive dynamics to advance market evolution, reinforcing role as marketmaker.
  • Focus on strategic projects to support the overall wellbeing of society while aligning with the cutting-edge goals of Kuwait Vision 2035.
  • EStrengthen the B2B commercial engine by revamping GTM with a segmentation approach.

KPIs

  • Support regulator by conducting market studies to improve investment conditions.
C

Create differentiated experience

Objectives

  • Build best-in-class experience for customers and partners, maximizing value creation.
  • Become employer of choice through talent management, and top-notch corporate culture.
  • Strengthen and elevate stc’s brand positioning to establish a more prominent and influential presence in the market.

KPIs

  • Elevate stakeholders’ experience by further digitizing channels and redesigning seamless journeys.
H

Harness business excellence

Objectives

  • Implement a comprehensive digital transformation to optimize processes, drive innovation, and enhance operational efficiency.
  • Strengthen org. agility by adopting an improved operating model and fostering innovative ways of working to drive greater flexibility and responsiveness.

KPIs

  • Enhance internal operating model and digitize processes for more efficient operations.

Engaging our Valued Stakeholders

At stc, we are committed to building and maintaining strong, trust-based relationships with our stakeholders. Through open, transparent, and consistent communication, we engage meaningfully with investors, employees, customers, suppliers, government entities, and the local community. By taking a strategic approach, we ensure that stakeholder feedback is integrated into board discussions and business decisions, aligning us with their needs and positioning us to exceed their expectations.

product

We reinforce our communication with investors through regular engagements, our annual report, our corporate website, and quarterly presentations, supported by a dedicated Investor Relations team. We have also recently launched our first standalone Sustainability Report for the year 2023, enhancing communication on key environmental, social, and governance (ESG) topics and our performance in these areas.

By providing clear insights into our strategic initiatives, latest developments, and financial performance, we keep investors informed of our competitive positioning and sustainability efforts. We deliver these updates through virtual meetings, online channels, and in-person forums, ensuring that investors receive timely, transparent information. Our proactive corporate responses strengthen investor confidence and enhance stc’s visibility in the global financial markets.

Our focus on employee well-being and professional growth recognizes their essential role in achieving operational excellence. We empower our workforce through tailored training sessions and initiatives such as the ‘With-U’ program, which fosters employee support and satisfaction. stc is deeply committed to employee development, investing in health, safety, and digital collaboration tools.

Employees are kept engaged in the company’s daily operations through corporate newsletters, policy updates, and regular meetings between executive management and staff at all levels. These interactions encourage feedback on both daily operations and departmental outlooks, fostering a responsive and inclusive culture. stc supports remote work options to ensure business continuity during global challenges, alongside regular workshops, succession planning, and performance assessments.

Our procurement and supplier relationship management teams foster strong connections with local and international suppliers, ensuring efficient management of contracts and procurement processes. Through regular in-person and virtual meetings, we maintain strong lines of communication with suppliers who align with our standards and meet local and regional demands. Our enhanced digital integration in supplier management has streamlined procurement processes, fostering innovation and cost-efficiency in our operations.

With a customer base of approximately 2.3 million, we are dedicated to delivering cutting-edge products and services that respond to evolving needs. Our customer-centric strategy, bolstered by 5G technology adoption, allows us to introduce tailored services for individual and enterprise clients alike.

Through strategic partnerships and an expanding digital ecosystem, we offer greater convenience and access to advanced solutions, solidifying our leadership in digital transformation. Direct feedback loops from customer interactions inform our service adjustments, while our flexible operating model and business continuity plan keep us agile. Our communication channels include social media, call centers, customer service offices, and the Mystc app, providing direct, real-time support.

We proactively comply with regulatory frameworks and maintain strong relationships with government and regulatory bodies in Kuwait. Our enhanced governance protocols, transparency, and thorough disclosures reflect the highest standards of accountability in all company activities.

By collaborating closely with authorities, we support national development goals, particularly in telecommunications infrastructure and the digital economy. Our Annual Report and Board Summary Report further underscore our commitment, detailing our internal audit practices, risk and compliance committee activities, and external audit processes.

Expanding our Corporate Social Responsibility (CSR) efforts, we have launched numerous initiatives focused on education, digital literacy, and environmental sustainability. We collaborate with government and nonprofit organizations to make a meaningful impact, from supporting local businesses in digital transformation to empowering communities with resources. Our specialized team represents stc in local media and public events, keeping stakeholders informed about our latest news, services, and market position.

Through awareness campaigns, our InspireU program, and active partnerships for employee volunteering, we promote entrepreneurship and digital innovation. We also engage with academic institutions by hosting awareness sessions, career fairs, and other relevant events, supporting the educational and professional growth of Kuwait’s youth.

Market Overview

Challenging global economic landscape

The global economy has stagnated in recent years below its historical growth averages, due to rising political tensions across the globe, disruption of supply chains, and rising cost-of-living. Projections indicate a similar level of growth in 2025 (Figure 1), with headline inflation further declining to reach ~4.4% (Figure 2). As a result, projections align with soft-landing scenario, reducing inflation without a significant downturn in economic activity.

IMF Real GDP Growth Projection (%)

Historical average of 3.5%
Figure (1)

IMF Global Headline Inflation (%)

Figure (2)

Recovering market and opportunity for growth in Kuwait

Kuwait stands at a transformative juncture with significant potential for progress. Following post- COVID real GDP contractions of 3.6% and 2.8% in 2023 and 2024, the economy is set to rebound with a projected growth of 2.6% in 2025, signaling a promising recovery. Political developments in 2024 have created opportunities to accelerate vital fiscal and structural reforms, many of which align with Kuwait’s Vision 2035. These reforms focus on diversifying the economy away from oil dependency and fostering private sector-driven, inclusive growth. Key initiatives include phased fiscal consolidation of approximately 12% of GDP to ensure intergenerational equity, improving the business climate, and attracting foreign investment to drive sustainable development. [Source: IMF, 2024]

Strong Kuwaiti telecom sector and leading 5G advancement

The Kuwaiti telecommunications market remains a beacon of resilience and innovation, firmly established as one of the most advanced in the region, particularly in mobility. With mobile penetration rates surpassing 100% and widespread adoption of next-generation technologies, the sector plays a pivotal role in driving Kuwait’s digital transformation and supporting its broader development agenda.

The industry’s robust infrastructure and competitive dynamics drive continuous improvements in service quality and customer experience. Major investments in 5G networks have positioned Kuwait as a regional leader in next-generation connectivity, offering extensive coverage and high-speed internet to both consumers and businesses. This technological leadership lays a solid foundation for emerging industries such as IoT, smart cities, and cloud-based services, supporting Kuwait’s broader vision for economic diversification and sustainable growth.

stc driving innovation through telecom and digital enablement

stc Kuwait leads the nation’s telecom and digital transformation efforts, seamlessly integrating advanced connectivity with a diverse and expanding portfolio of ICT solutions. As part of stc Group, the company leverages global expertise and scale to deliver cutting-edge services, including cloud computing, IoT, and enterprise solutions. Backed by robust infrastructure and a visionary growth strategy, stc Kuwait is poised to drive technological innovation and contribute significantly to Kuwait’s economic diversification and development goals.